Grand Ole Opry Member and seven-time GRAMMY Award-nominated Blake Shelton and Ryman Hospitality Properties, Inc. announced in a press release plans to transform Shelton’s breakout hit “Ol’ Red” into a new lifestyle brand anchored by a $20 million multi-level entertainment venue in the heart of Music City’s famed Lower Broadway.

Designed to embody the spirit of Shelton’s clever, irreverent third chart hit, the Ole Red concept is part of Ryman Hospitality Properties’ strategy to create digital content, retail and entertainment venues that celebrate the country lifestyle and resonate with country music’s rapidly growing consumer base of more than 100 million people across the United States.

Colin Reed, Ryman Hospitality Properties Chairman and CEO, said, “The Grand Ole Opry is known for connecting fans to the artists and the music they love and that is what the Ole Red brand is all about. Not only is Blake Shelton one of the most popular entertainers of his generation, his performance style and passion for authentic country music have also made him a fixture on the Grand Ole Opry stage since the early days of his career. Ole Red will immerse fans in all the elements of a great country song—with some unexpected twists from Blake along the way.”

With a planned opening in 2018, Ole Red Nashville will be a multi-level 26,000-square-foot entertainment venue, with a two-story bar and restaurant, retail area, performance space, dance floor and private VIP booths for small groups. The complex will also include a large, private event space and a 6,000-square-foot rooftop featuring an indoor/outdoor bar and restaurant with panoramic views of Lower Broadway.

The performance space at Ole Red Nashville will be equipped with a state-of-the-art sound system and acoustics tailor-made for the event programming that will take place there, including intimate concerts, live band karaoke, showcases for up-and-coming talent and more to be announced as the complex nears completion.

Shelton and Ryman Hospitality Properties also announced Ole Red Tishomingo, which is set to open in late 2017 in the Platinum-selling recording artist’s hometown of Tishomingo, Oklahoma.

“It’s amazing to me to see a song that’s been such a big part of my career come to life in the plans for Ole Red,” said Blake Shelton. “Nashville and Tishomingo are both places that are important to me, and it’s great that each location is going to have its own personality inspired by one of my favorite songs. It’s always been a dream of mine to create something like this where people know they’re going to have a good time as soon as they walk in the door, and I couldn’t be more excited that my friends at the Opry and Ryman Hospitality Properties are making it happen.”

Ole Red Nashville will be located at 300 Broadway in a building Ryman Hospitality Properties purchased in 2014. Ryman Hospitality Properties is working with Tuck-Hinton Architects and Anderson Design Studio on the project. Turner Construction will serve as the General Contractor for Ole Red Nashville.

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